Eat Well Market is "a deliciously healthy farmer's market" based in L.A. They were after an identity that had an underground, yet fun/approachable feel to it. To convey this in the logo, we went with lowercase type and rounded edges in both the typeface and the icon. The poster followed suit, with its range of fun fonts, and the use of playful icons.
“ I cannot recommend Dan highly enough. He is one of the most gifted designers I have ever hired. We needed a website, logo, and posters built quickly – the results he created for us far exceeded our expectations. The first word out of almost everyone’s mouth when they see the website he designed for us is “wow”. And he has a special talent for translating whatever feeling you are trying to convey into the right typography and logo. We just couldn’t be more pleased. ”
The turn out for the first ever Eat Well Market, was over triple the expected number. The fliers and postcards were distributed through local coffee shops and business to increase awareness in a guerrilla marketing effort. Aside from the attention-grabbing typography on the flyers, the farmers market website serves as hub to recruit both volunteers and local farms.
