Logo Design Concepts
Various logo explorations. Ultimately, we decided to go with a minimalistic wordmark with a stylized directional arrow over the “N” in “North”.
Home & Area Pages
To the left is the finalized home page, filled with large imagery. Below is an interior “area” page.
Unused Home Page Concept
Below is an early iteration of the homepage. At this stage, we were still exploring color options and the overall feel of the brand itself.